Marketing to Nonprofit Clients

The Event

Location:
Online/Virtual

Upcoming Date(s):

May & June dates coming soon.

Cost:
$100 general tuition

$50 full time students, active duty military, and nonprofit staff

Marketing to Nonprofits

a Momenta #PhotoBizSkills Series program

We’re not going to lie: our one-day seminars are an intense day of learning! This day will be full of presentations, guest speakers, and strategy sessions designed to help you create a clear plan to grow your business, market your skills to nonprofits, and hone in your brand messaging. When you sign up for a Momenta 1-day seminar, you will join a group of like-minded photographers to explore how to be more competitive and creative with your outreach.

Our business skills curriculum is one of the cornerstones of the Momenta Workshops model. We know you will walk away with a creative energy boost, new ideas for outreach, and tools to help you take the next steps to grow your client base.

This seminar will be held online in a private online classroom. We will have 3 scheduled breaks for 30 minutes each. Handouts and login information will be mailed 24 hours prior to the seminar.

Due to the current economic climate facing freelancers and businesses, we have cut the pricing of these seminars in half.

A special note about this seminar: 10% of the profits of this workshop will be donated to Wildfire Media‘s scholarship fund, a 501(c)3 dedicated to supporting and promoting nonprofit and documentary storytelling. Learn more about the organization below.

Your #PhotoBizSkills Bootcamp At a Glance:

A full day of guided lectures, business discussions, and guest speakers
How to market your business and find the nonprofit clients who can actually afford you
Relevant topics for working photographers to help your bottom line and thrive

Get Ready to Grow Your Business.

The Logistics

This workshop covers an in-depth approach to putting your best foot forward and attract new nonprofit and humanitarian clients. During this full day seminar, you will learn the ins-and-outs of how to:

determine if nonprofit clients are the best fit for your business
learn how to find and market to nonprofits who can afford your rates
create a marketing plan and budget for outreach
increase your sales per year by targeting the right clients
evaluate your real Cost of Doing Business
strategically plan to achieve your long term business and marketing goals
and much more!

Finding new clients, creating effective marketing campaigns, negotiating contracts…. These are just some of the necessary skills photographers need to thrive in today’s competitive marketplace. During this full day seminar, COO Jamie Rose and guests will present our highly popular and newly expanded #PhotoBizSkills presentations specifically focused on marketing your skills to nonprofit organizations.

The seminar topics include: establishing your marketplace, social media strategies, website development, branding design, effective networking, presenting your work in person, interviewing, follow up, and much more.

With plenty of audience participation and Q&A opportunities, Jamie and our guest speaker will offer ways each attendee can make the most of your limited free time to prepare for post-pandemic focused strategies, find new, better paying nonprofit clients, and increase your annual revenue.

Every level of photographer should be able to grow and expand their knowledge on how to creatively market their business to nonprofit clients. Join us for this perfect mixture of inspiration, information, and business practices!

What To Expect

Lecture #1: Establish your Marketplace, Assess Nonprofit Clients for your Business, & Personalize your Portfolio
Guest Speaker: A guided discussion with nonprofit photo editor and consultant Tom Patterson
Lecture #2: Finding & Building A Strong Nonprofit Client Base; Brand Messaging & Strategic Planning
Lecture #3: Successful Contracts, Negotiating, Outreach & Follow Up Strategies

Meet The Experts

Click through the tabs below to read all the bios.

Jamie Rose

Our co-Founder and COO Jamie Rose will be leading this workshop and she knows firsthand how to concept, execute, and successfully complete a marketing campaign aimed directly at nonprofit clients. She did this successfully for 10 years as an independent photographer and today with Momenta Group. Her energy and enthusiasm for helping photographers will boost your creative batteries and help motivate you into the next stage of your marketing initiatives.

Jamie Rose spent her early career was spent in the halls of power as a Press Corps photojournalist covering Capitol Hill and the White House, primarily as a contractor for The New York Times. Her passion for working with nonprofits lead her documentary coverage of humanitarian and health crisis in Africa, South America, and the Middle East. Her clients included organizations such as Doctors Without Borders, The Calvert Foundation, The Global Fund to Fight AIDS, Malaria, & Tuberculosis, and Physicians for Human Rights among others.

In 2011, Jamie was awarded the United Nations’ Photographers Leadership Award. Her long term photo projects have won acclaim from the Alexia Foundation and The White House News Photographers’ Association Project Grant for her portfolio of Doctors Without Borders (MSF) health care workers in wartime Uganda.

Jamie is considered an expert in nonprofit communications and has been interviewed about the importance of storytelling in nonprofit communications by The Candid Frame, Photo District News (PDN), Creative Marketing & Business Podcast, and News Photographer Magazine among others. She has been an invited lecturer on communications for nonprofits at The Foundation Center, Columbia University, Georgetown University, University of Oregon, the Northern Short Course, as well as her alma maters.

Jamie holds degrees in Communications from American University and the S.I. Newhouse School of Communications at Syracuse University. She also runs the popular blog, Jamie’s List, which promotes jobs and opportunities for creatives.

Our Panelist

Thomas Patterson is an incredible photographer, photo editor, and content consultant based in Portland, Oregon. Tom has been a story coach on our popular Project Portland workshop for the past four years. His professional work specializes in multimedia projects for editorial, corporate and nonprofit clients around the world; and in helping visual storytellers work together better with the businesses that hire them.

He serves on Blue Earth Alliance‘s advisory board, where the nonprofit partners with photographers building long-term environmental and social projects worldwide. He consults with individual photo editing and consulting clients around the world. Additionally, he was a regular contributor to Photo District News (pdn), the photography industry’s trade magazine. Closer to home, he founded and runs OregonFocus.org, an online hub for the state’s photo community, and is a member of the Portland Art Museum’s Photography Council.

After more than a decade on the photo staff of the Statesman Journal newspaper, he left to pursue a master’s degree in Multimedia Journalism and completing a Graduate Teaching Fellowship at the University of Oregon School of Journalism and Communication. He wrote a regular column on photo editing for NGO Storytelling, worked for two years as the photo editor and content specialist at the international humanitarian organization Mercy Corps and as a creative producer/director for Blue Chalk Media.

His photography, writing and video work have received national and regional awards from the Associated Press, the Society of Professional Journalists, Gannett Company, the Columbia Scholastic Press Association and the Oregon Newspaper Publishers Association. The USA TODAY project “Ghost Factories: Poison in the Ground,” to which I contributed photography and video, received the Alfred I. duPont-Columbia University Award for Investigative Multimedia, the Digital Storytelling and Reporting Award from the Associated Press Media Editors, the Gerald Loeb Award for Online Journalism, the National Press Club Online Journalism Award and the Barlett & Steele Award for Investigative Journalism.

Clients and partner organizations who have used Tom’s work include:

Nike

Gillette

Amazon

Pearson

J.P. Morgan

Blue Chalk Media

Wieden+Kennedy

Portland Trail Blazers

Davis Wright Tremaine LLP

Earthjustice

Mercy Corps

Sen. Jeff Merkley (D-OR)

The Pew Charitable Trusts

Center for American Progress

St. Jude Children’s Research Hospital

National Conference of State Legislatures

National Education Association

Oregon Education Association

Oregon School Boards Association

Nareshwadi Learning Centre, Maharashtra, India

The U.S.-Japan Council

U.S. Embassy in Tokyo

Oregon State Bar

City of Portland, Oregon

Portland Housing Bureau

National Geographic Traveler

Public Broadcasting Service

Photo District News (pdn)

NBC News

Wired

Vice

Newsweek

ProPublica

Marie Claire

Marketplace MPR

Getty Images

The Associated Press

Agence France-Presse

USA TODAY

The New York Times

The Wall Street Journal

The Chronicle of Higher Education

The San Francisco Chronicle

The Seattle Times

The Oregonian

The dearly departed Rocky Mountain News, and many more

This Seminar’s Beneficiary

Founded by journalists and creative professionals in 2016, Wildfire Media is an independent 501(c)(3) organization based in Oregon. Wildfire is dedicated to transforming lives through documentary media, inviting collaboration towards a more empowered, informed, and equitable world.

Wildfire acts as a capacity-builder for those who employ documentary media as a tool for social change while embracing the tenants of ethical journalism. Our mission is to educate the public about and support the creation of powerful journalistic, social, and humanitarian content.

Wildfire’s mission is achieved through two program funnels. First, we amplify the voice of nonprofits by creating original storytelling campaigns. Second, we work with documentary journalists, nonprofits, artists, and outreach volunteers to strengthen their businesses, create quality nonprofit communications packages, and engage new, broader audiences for their work.

To learn more about Wildfire’s work and amazing team, please visit their website and consider supporting their mission with a private donation. Or better yet, hire them to create your next storytelling campaign!

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