The Event

Location:
Online/Virtual

Upcoming Date(s):
More dates will be announced soon.

Cost:
$100 general tuition
$ 50 student tuition

Marketing to Nonprofits

a Momenta #PhotoBizSkills Series program

We’re not going to lie: our one day seminars are an intense day of learning! This day will be full of presentations, guest speakers, and strategy sessions designed to help you create a clear plan to grow your business, market your skills to nonprofits, and hone in your brand messaging. When you sign up for a Momenta 1-day seminar, you will join a group of like-minded photographers to explore how to be more competitive and creative with your outreach.

Our business skills curriculum is one of the cornerstones of the Momenta Workshops model. We know  you will walk away with a creative energy boost, new ideas for outreach, and tools to help you take the next steps to grow your client base.

This seminar will be held online in a private classroom. We will have 3 scheduled breaks for 30 minutes each. Handouts and login information will be mailed 24 hours prior to the seminar. Due to the current economic climate facing freelancers and businesses, we have cut the pricing of these seminars in half for 2020 and are offering students an additional 50% off with the code: Student.

A special note about this seminar: 10% of the profits of this workshop will be donated to Ripple Effect, a 501(c)3 dedicated to storytelling of under-reported challenges and solutions that impact women and children in seven key areas. Learn more about the organization below.

Your #PhotoBizSkills Bootcamp At a Glance:

  • A full day of guided lectures, business discussions, and guest speakers
  • How to market your business and find the nonprofit clients who can actually afford you
  • Relevant topics for working photographers to help your bottom line and thrive

    LEARN MORE

Get Ready to Grow Your Business.

The Logistics

This workshop covers an in-depth approach to putting your best foot forward and attract new nonprofit and humanitarian clients. During this full day seminar, you will learn the ins-and-outs of how to:

  • determine if nonprofit clients are the best fit for your business
  • learn how to find and market to nonprofits who can afford your rates
  • create a marketing plan and budget for outreach
  • increase your sales per year by targeting the right clients
  • evaluate your real Cost of Doing Business
  • strategically plan to achieve your long term business and marketing goals
  • and much more!

Finding new clients, creating effective marketing campaigns, negotiating contracts…. These are just some of the necessary skills photographers need to thrive in today’s competitive marketplace. During this full day seminar, COO Jamie Rose and guests will present our highly popular and newly expanded #PhotoBizSkills presentations specifically focused on marketing your skills to nonprofit organizations.

The seminar topics include: establishing your marketplace, social media strategies, website development, branding design, effective networking, presenting your work in person, interviewing, follow up, and much more.

With plenty of audience participation and Q&A opportunities, Jamie and our guest speaker will offer ways each attendee can make the most of your limited free time to prepare for post-pandemic focused strategies, find new, better paying nonprofit clients, and increase your annual revenue.

Every level of photographer should be able to grow and expand their knowledge on how to creatively market their business to nonprofit clients. Join us for this perfect mixture of inspiration, information, and business practices!

What To Expect

  • Lecture #1: Establish your Marketplace, Assess Nonprofit Clients for your Business, & Personalize your Portfolio
  • Guest Speaker: A guided discussion with nonprofit photo editor and consultant Tom Patterson
  • Lecture #2: Finding & Building A Strong Nonprofit Client Base; Brand Messaging & Strategic Planning
  • Lecture #3: Successful Contracts, Negotiating, Outreach & Follow Up Strategies

Meet The Experts

Click through the tabs below to read all the bios.

Our co-Founder and COO Jamie Rose will be leading this workshop and she knows firsthand how to concept, execute, and successfully complete a marketing campaign aimed directly at nonprofit clients. She did this successfully for 10 years as an independent photographer and today with Momenta Group. Her energy and enthusiasm for helping photographers will boost your creative batteries and help motivate you into the next stage of your marketing initiatives.

Jamie Rose spent her early career was spent in the halls of power as a Press Corps photojournalist covering Capitol Hill and the White House, primarily as a contractor for The New York Times. Her passion for working with nonprofits lead her documentary coverage of humanitarian and health crisis in Africa, South America, and the Middle East. Her clients included organizations such as Doctors Without Borders, The Calvert Foundation, The Global Fund to Fight AIDS, Malaria, & Tuberculosis, and Physicians for Human Rights among others.

In 2011, Jamie was awarded the United Nations’ Photographers Leadership Award. Her long term photo projects have won acclaim from the Alexia Foundation and The White House News Photographers’ Association Project Grant for her portfolio of Doctors Without Borders (MSF) health care workers in wartime Uganda.

Jamie is considered an expert in nonprofit communications and has been interviewed about the importance of storytelling in nonprofit communications by The Candid Frame, Photo District News (PDN), Creative Marketing & Business Podcast, and News Photographer Magazine among others. She has been an invited lecturer on communications for nonprofits at The Foundation Center, Columbia University, Georgetown University, University of Oregon, the Northern Short Course, as well as her alma maters.

Jamie holds degrees in Communications from American University and the S.I. Newhouse School of Communications at Syracuse University. She also runs the popular blog, Jamie’s List, which promotes jobs and opportunities for creatives.

This Seminar’s Beneficiary

Ripple Effect Images is a nonprofit collective of world-class storytellers. Its work supports aid groups that empower women and children. The team of National Geographic storytellers have created 50 films, 45 thousand images and supported 32 Aid Organizations while helping to raise more than 10 MILLION dollars for women and children around the world.

Their team includes the incomparable Annie Griffiths, Ami Vitale, Carol Guzy, Melanie Buford, and many other incredible storytellers, nonprofit experts, and advisors such as author Barbara Kingslover.

To learn more about their work and their amazing team, please visit their website and consider supporting them with a private donation. Or better yet, hire them to create your next storytelling campaign!

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